The Webinar on The ABC of Math Communication took place on Thursday, August 11th, 2022 from 4 pm until 5 pm with Paloma Zubieta, scientific communicator at the Math Institute of the National Autonomous University of Mexico (UNAM), as our invited speaker. This virtual event was free and open to the general public.
The speaker explained the three steps to generate a science outreach product: a. Reflective practice, b. Execution, and c. Evaluation. Paloma Zubieta highlighted that reflective practice involves: 1. Define objective, 2. Choose key message, 3. Define public, 4. Define means of outreach, 5. Select material, 6. Include engaging element, 7. Define informative genre, 8. Define communication model, 9. Select methodology and evaluation tools, and 10. Include STEM and equality focus. The speaker also shared several specific recommendations for math outreach.
